Functional features
Automatically generate the structural data required for Google\'s rich media search on product pages, which is conducive to google\'s inclusion and promotion
2. Can be validated through https://validator.schema.org to generate effect: after entering the site, enter a mall goods address details page will detect and show the Product related structured data, generate success
3. Support and evaluation of the linkage of the plug-in structured data related to evaluation (evaluation of plug-in address: https://cdnx.beikeshop.com/plugin/l_comment)
4. With the use of seo optimization tools plug-in, using seo alias address, more conducive to Google\'s included (seo plugin address: https://cdnx.beikeshop.com/plugin/site_map)
Google\'s rich media search results have multiple functions, mainly including the following points:
- Enhance user experience2
- Get information quicklyRich media search results display additional information such as images, star ratings, prices, and event details, enabling users to quickly understand the key content of the search results without clicking on links and find the needed information more efficiently. For instance, when searching for recipes, users can directly see the pictures of the dishes, the cooking time and user ratings, which makes it convenient for users to quickly determine whether it is the recipe they want.
- Enhance visual appealCompared with ordinary text search results, rich media search results have more abundant visual elements, which can attract users\' attention and make them more willing to click on relevant links, thereby enhancing the interactivity between users and search results.
- Help promote the website2
- Increase website trafficRich media search results can make a website stand out more on the search results page, increase the probability of being clicked by users, and thereby bring more traffic to the website. For instance, when searching for products, rich media search results that include product images, prices and user reviews are more likely to attract users to click, bringing more traffic to related websites.
- Enhance brand awarenessWhen the rich media search results of a website are frequently displayed to users, it can enhance the brand\'s exposure and popularity, leaving users with a deeper impression of the brand.
- Optimize search efficiency
- Clarify the search intentThe rich information in rich media search results helps users express and clarify their search intentions more accurately. If a user sees that the information in a certain rich media result does not match their needs, they can promptly adjust the search keywords, conduct the search again, reduce the number of searches, and improve the search efficiency.
- Reduce page redirectsSince rich media search results have already displayed some detailed information, in many cases, users do not need to click into multiple web pages to obtain sufficient information, thereby reducing unnecessary page jumps and saving time and traffic.
- Standardize data presentation
- Promote the application of structured dataTo obtain rich media search results, a website needs to use structured data to label web page content. This has driven website developers and content creators to organize and label data more standardly, enabling search engines to better understand and display content, and is also conducive to improving the data quality and standardization of the entire network content.
- Unify the information display formatGoogle has certain norms and format requirements for the display of rich media search results, which enables similar information from different websites to be presented in a relatively uniform way in search results, facilitating users\' comparison and filtering. For instance, the product information of different e-commerce websites all include key elements such as pictures, prices, and reviews in the rich media search results, allowing users to compare the features and prices of different products more intuitively.
Note: For beikeshop system versions below 1.6, an additional line of code is required to support the generation of schema data for articles (you can check whether this line of code exists when the article does not take effect). The details are as follows:
@hook(\'pages.single.footer\')
